323 424-4670

Magic for Private & Corporate Events




What Kind of Show is Best for You?

Comedy Magic Stage Show

Let the Stage Show be the highlight of your event.


The group will have a shared experience that they will always remember.


The magic and comedy is tailored to the group.


Honorees will be celebrated in the show.


Alan weaves his humor into the magic so all ages are laughing throughout the show.


Shows are usually 45 minutes. Can be shorter or longer depending on the audience and event.


Small to Large Audiences.

Strolling Magic

Alan’s extraordinary sleight-of-hand has a big wow factor.

Guests see it close-up and can’t believe what just happened.

Using cards and ordinary objects, he will entertain small groups of people at a time, then go on to the next group.


A wonderful way to make everyone feel like they are part of the event.


Alan’s mastery of many magical effects will keep the entertainment fresh.


Strolling magic is usually booked by the hour, depending on the event and number of guests.

Medium to huge events.


Stage show and Strolling Magic


The combination allows the entertainment to flow throughout the event. Alan keeps the reception or party lively with sleight of hand, and also brings the group together with his comedy magic stage show. The two types of magic are a perfect compliment to each other.

  • Stage Show Venues

  • Home Parties
  • Birthday Parties
  • Celebrations
  • Anniversaries
  • Reunions
  • Fund Raisers
  • Corporate Events
  • Promotions
  • Grand Openings
  • Organizations
  • Holiday Parties


  • Strolling Venues

  • Weddings
  • Home Parties
  • Anniversaries
  • Mitzvahs
  • Corporate Events
  • Cocktail Parties
  • Fund Raisers
  • Promotions


About Alan Rich

Alan Rich started his Career at 10 years old. He was in the first grade.

He changed his name because the kids would tease him. His real name was Filthy Rich.


Alan's adult cousin, Ron Snowball, was a famous magician all over the world, but mainly in Tarzana. He taught Alan magic because he saw something special in the boy. He saw that if Alan learned magic, he would stop being a heckler.


Alan was good. He would turn invisible and nobody could see him. Later in life he realized this was because he was a middle child.


He loved to make his classmates laugh by performing magic and eating crayons.


Even his teachers thought he should go into comedy. Every report card was the same. "Alan needs to Improv!"


At fifteen years old, he got his dream job at a magic store. He read all the books and learned all the tricks. Working at the magic store really inspired Alan to never again have a boss.

Alan turns twenty years old and decides to become a full-time magician. His parents thought he should do something more stable like a career as a ventriloquist. Alan kept his mouth shut and stuck with magic.

The next 25 years: Alan has performed at thousands of shows, and loves his career. He says the hours are great, especially during the slow months.


To Alan, a group of thirty celebrating a birthday party, or a corporate event of a 1000 people has the same intention. Entertain with magic and give the gift of laughter. He claims to be a healer, and quotes, "Laughter is the best medicine."



Magic Store

Alan's Books

1. Comedy book for Magicians

2. Book on healing and happiness

3. Inspirational book. Great gift.


Special Price includes shipping in the Continental U.S.A. and tax if applicable.

Contact Alan

323 424-4670


Los Angeles, CA 90036

Alan's Other Websites

Fund Raising

Magic Shows


Magic Shows

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